Happy New Year everyone!

Got some exciting news…

After years of designing countless custom engagement and diamond rings on the retail floor, creating one-of-a-kind jewelry that will to be cherished forever, I’ve embarked on a new journey to jumpstart and head P r i v é e Diamonds Direct, a new concept in jewelry shopping, the “Concierge Jeweler” experience.  

“In January 2022, I have joined my family’s Wholesale Diamond Business, with 32 years’ experience supplying diamonds to major US retailers, to develop the direct approach in diamonds shopping, bypassing the middleman and offering the wholesale pricing advantage.

My jewelry collections and custom pieces are a collaboration between our global diamond buying team based on ethical sourcing practices, your dreams, and my love for diamonds and jewelry design.

I will continue to specialize in engagement, anniversary, and unique diamond jewelry.

My “Concierge Jeweler” model offers private consultation meetings, at our cozy office in the Avalon, in the comfort of your home, and in a long distance virtual online settings.

I incorporate state-of-the-art technology and innovation in custom jewelry design, including unique jewelry design software, and 3D printing. Together we will ‘sketch from scratch’ and bring your dreams, desires, and aspirations to life.

My mission will always be to continue personalizing modern and one-of a-kind timeless jewelry, as well as creating trendy and affordable collections, that reflects the triumph in your life, matched with my passion for design and creativity. 

I believe that each and every diamond is unique and has its own wonderful characteristics that, with the proper care and expert design, can be showcased to expose their inherent beauty.

For that reason, I have chosen the name P r i v é e …

Please reach out and call me, or book online for an office or virtual consultation meeting, and check online, for special pop-up events throughout the year.

Looking forward to collaborating with you to design and create your next exceptional and memorable jewel, one diamond at a time.

Wishing all of you a healthy & prosperous New Year.

Your Concierge Jeweler,

Jonathan Paz